There’s so much that goes into planning an event that the process can really get to be a bit overwhelming. You rented a space, remembered the catering, got the bartender, booked the speakers, DJ, and professional photographer, and decorated the place up to the nines, but one thing that is sometimes forgotten may seem like one of the most obvious in hindsight — your signage!
As someone who photographs A LOT of functions, I can’t stress enough how important proper signage is to a successful event. Whether it be an industry trade show, convention, festival, a wedding, or even the Waste Management Phoenix Open, good signage will tell attendees everything they need to know. Your signs will contain all of the “Who? What? When? Where? Why?” that you guests will be looking for and more.
Really, the signs can do whatever you want them to, but they should fill your attendees in on anything pertinent to the event in a convenient and attractive way. I’ve worked with FASTSIGNS, based right here in Phoenix, on numerous events, and they helped me come up with this list of the four signs that you need at your next event.
1. Step & Repeat Banners
Step and repeat banners, also known as backdrop banners, are great for any event where you know pictures are going to be taken. These banners allow your company to put a repeating logo and/or design on a backdrop banner for photos.
You could set up a banner for arrival photos or even have an area set up with the banner for group shots during the event. Your attendees will love having their photos captured and you’ll have the added benefit of having your logo in the background of every shot!
2. Table Top Displays
Another great option for event signage is tabletop displays. Whether you have a new product to show off or need a convenient way to display your event information or schedule, tabletop displays are perfect for a variety of needs. These attractive, easy-to-spot signs are wonderful branding opportunities that can make attractive presentations for event attendees to catch on the fly.
3. Conference/Trade Show Signage
You’ll need to have signs everywhere at a trade show or conference to tell your attendees what’s going on where at what time, or even just what room they’re in. It would really be difficult for you to have too many signs. You’ll have a lot of options here for wayfinding, banners and flags, banner stands, table graphics, displays, and much more.
These signs will be a great way to engage your event guests, get them more familiar with your brand, and help them get to where they need to go.
4. Floor Signage
Your signage doesn’t have to be hanging from the ceiling or propped up on tables, you can even use the real estate beneath your feet with floor signage. This is another area you can maximize the potential of your event for brand awareness. Floor graphics will be impossible for your guests to miss, and can simply help keep them on the right track or offer a fun promotion. The choices are yours but this is another great way to use signage to engage event guests.
For your signage needs in the Phoenix area, I highly recommend you contact Maryann Lewandowski at FASTSIGNS. Visit their website today to learn more about their options.
Oh, and don’t forget you’ll need a professional event photographer as well! Everardo Keeme photography and FASTSIGNS go together like peas and carrots. If you want the best in the Phoenix area — it’s us!