“People tell me all the time, Of course I recognize you, you look just like your picture! For me that is so important because it helps with branding and recognition.”
Christie Ellis is a Realtor and Associate Broker with United Brokers Group in Phoenix, Arizona. She is a Certified Go-Giver Coach, the 2014 Business Woman of The Year awarded by the Ahwatukee Chamber of Commerce and 2013 Top 40 Under 40 REALTOR®
Are you trying to figure out what the benefits are to working with a professional photographer to get a new headshot for yourself or to update the entire companies headshots? Look no further, as we have listed our top 5 reasons your company should invest in headshots with Everardo Keeme Photography.
That’s a figure of speech of course … You never know when you or the CEO/CFO/Project Manager will be asked to submit their headshot to the Phoenix Business Journal or the Arizona Republic because the local news wants to do a story on you or a client needs to show the rest of the team who will be working on that big project you submitted your proposal for.
This is when the dreaded headshot mistake happens, you rush to take a selfie on your phone but it keeps looking bad or you just got a bad haircut or you gained a pound from eating an extra chocolate covered strawberry or you just got back from Rocky Point and now you’re sunburned. All bad situations that could have been handled earlier and with much better results.
Have you ever gone to meet someone face-to-face and they don’t resemble the same person you ‘met’ online? They are 10 years older or they have a totally different hairstyle. It’s not like you only meet someone for their looks but now you feel a slight disappointment or hesitation because if they don’t look like their photo, will their product or service still be the same as advertised? This is NOT a good way to start a new business relationship.
Like an updated website, updated headshots show you are current and keeping up with your business. Have you ever visited a website of a business and seen a nice photo of a commercial office on their contact us page only to find out they don’t have a commercial space or that they are located in the dodgy part of town?
When employees see you are investing in them and the company, they have a great sense of worth and pride that you a representing them as best possible. They then feel proud to be a part of the team.
I’ve heard time and time again how employees won’t list where they work on their LinkedIn or Facebook profiles because they are embarrassed of the company, the workplace or fellow employees. It all starts with the image. You want to make sure your employees face matches your brand’s face with professionalism, quality and pride. Employees want to be proud of where they work
Business Headshots are an extension of your brand. If no employee is smiling, then what does that say about the company? Does it mean you are boring and unapproachable?
Has there been an abuse of Photoshop or retouching and people don’t look natural? It’s important that everyone’s headshots are saying the same message.
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